JBG HEXA is a premium brand based out of West Bengal, known for manufacturing earthquake-resistant TMT bars that stand for strength, resistance, and durability. Our bars undergo Thermex Technology treatment to achieve superior performance and a smooth finish, which results in a flawless, robust structure. JBG HEXA holds BIS approval as well as the title of Eastern India’s largest TMT bar manufacturer. We develop robust foundations that reach the highest standards of excellence. Our mission is to create strong foundations and set the benchmark for excellence in the industry.
- Strong Grip: Provides unmatched strength and stability.
- Earthquake Resistant: Built to withstand seismic forces.
- Corrosion-Resistant: Ensures longevity and durability.
- Fire Resistant: Withstands high temperatures for added safety.
- Higher Elongation: Offers flexibility and reduces damage risks.
- Better Weldability: Ensures seamless welding with no strength loss.
To be the most trusted and innovative TMT brand in India, empowering stronger, safer, and smarter infrastructure for future generations. We envision a future where every home, every structure, and every foundation is built with JBG HEXA TMT – a symbol of strength, resilience, and lasting value.
Our goal is to redefine industry benchmarks through technological advancement, ethical practices, and an unwavering commitment to quality. We aim to create not just a product but a legacy of durability and trust in every high-strength steel bar we manufacture.
To deliver high-quality, high-strength TMT bars that meet the evolving needs of modern Construction. To build lasting trust among dealers, engineers, masons and end-users through reliability, consistency, and performance. To foster brand loyalty through transparent practices, community engagement, and emotional connection. To drive technological excellence by continually upgrading our manufacturing and quality control processes. To promote resilient construction with a focus on sustainability, safety, and structural durability.
- 2021 – Laying the Groundwork for HEXA’s Unyielding Strength: Jai Balaji Industries Limited launched JBG HEXA TMT on March 20, 2021, as its premium TMT bar brand based on the “6-Side Strength” concept.
- 2022 – Breaking Barriers and Building Brand Recognition: In 2022, the brand expanded its market presence using aggressive Below-the-Line (BTL) marketing together with Out-of-Home (OOH) advertisements featuring the slogan “Concrete Fusion of Power & Resilience, Perfect Pick For Your Home Brilliance”.
- 2023 – Deepening Engagement and Building Stronger Relationships: JBG HEXA established #HexaBandhan as its main campaign during Raksha Bandhan in 2023, deepening bonds with consumers and dealers alike.
- 2024 – More Than a Brand, Building a Movement of Strength: JBG HEXA established itself as JBG’s official title sponsor for all its sports events, including marathons and joined regional sports competitions to strengthen its core values across Tier 2 and Tier 3 cities during 2024.
Mission
To be the most trusted and innovative TMT brand in India, empowering stronger, safer, and smarter infrastructure for future generations. We envision a future where every home, every structure, and every foundation is built with JBG HEXA TMT - a symbol of strength, resilience, and lasting value.
Our goal is to redefine industry benchmarks through technological advancement, ethical practices, and an unwavering commitment to quality. We aim to create not just a product but a legacy of durability and trust in every high-strength steel bar we manufacture.
Vision
To deliver high-quality, high-strength TMT bars that meet the evolving needs of modern Construction. To build lasting trust among dealers, engineers, masons and end-users through reliability, consistency, and performance. To foster brand loyalty through transparent practices, community engagement, and emotional connection. To drive technological excellence by continually upgrading our manufacturing and quality control processes. To promote resilient construction with a focus on sustainability, safety, and structural durability.
- 2021 – Laying the Groundwork for HEXA’s Unyielding Strength: Jai Balaji Industries Limited launched JBG HEXA TMT on March 20, 2021, as its premium TMT bar brand based on the “6-Side Strength” concept.
- 2022 – Breaking Barriers and Building Brand Recognition: In 2022, the brand expanded its market presence using aggressive Below-the-Line (BTL) marketing together with Out-of-Home (OOH) advertisements featuring the slogan “Concrete Fusion of Power & Resilience, Perfect Pick For Your Home Brilliance”.
- 2023 – Deepening Engagement and Building Stronger Relationships: JBG HEXA established #HexaBandhan as its main campaign during Raksha Bandhan in 2023, deepening bonds with consumers and dealers alike.
- 2024 – More Than a Brand, Building a Movement of Strength: JBG HEXA established itself as JBG’s official title sponsor for all its sports events, including marathons and joined regional sports competitions to strengthen its core values across Tier 2 and Tier 3 cities during 2024.
- 2021 - Laying the Groundwork for HEXA’s Unyielding Strength: Jai Balaji Industries Limited launched JBG HEXA TMT on March 20, 2021, as its premium TMT bar brand based on the "6-Side Strength" concept.
- 2022 – Breaking Barriers and Building Brand Recognition: In 2022, the brand expanded its market presence using aggressive Below-the-Line (BTL) marketing together with Out-of-Home (OOH) advertisements featuring the slogan “Concrete Fusion of Power & Resilience, Perfect Pick For Your Home Brilliance”.
- 2023 – Deepening Engagement and Building Stronger Relationships: JBG HEXA established #HexaBandhan as its main campaign during Raksha Bandhan in 2023, deepening bonds with consumers and dealers alike.
- 2024 – More Than a Brand, Building a Movement of Strength: JBG HEXA established itself as JBG's official title sponsor for all its sports events, including marathons and joined regional sports competitions to strengthen its core values across Tier 2 and Tier 3 cities during 2024.
Jai Balaji Industries Limited launched JBG HEXA TMT on March 20, 2021, as its premium TMT bar brand based on the “6-Side Strength” concept.
JBG HEXA established #HexaBandhan as its main campaign during Raksha Bandhan in 2023, deepening bonds with consumers and dealers alike.
JBG HEXA established itself as JBG’s official title sponsor for all its sports events, including marathons and joined regional sports competitions to strengthen its core values across Tier 2 and Tier 3 cities during 2024.
At JBG HEXA, we are proud to be one of the best steel manufacturers in India, backed by the legacy of the renowned Jai Balaji Group. Our commitment to delivering the highest quality steel bars is at the heart of everything we do. Our TMT bars serve residential, industrial, and commercial construction needs with standards that ensure long-term building support.
Concrete Fusion of Power & Resilience, Perfect Pick for Your Home Brilliance
Organisational Pillars
At JBG HEXA, we don’t just adapt to trends – we drive them, setting new standards for innovation and excellence in the TMT bar market across West Bengal.
Strength at the Core
Trust Through Transparency
Innovation That Matters
Customer-Centric Commitment
Resilience with Responsibility
Pan-Regional Presence with Local Pride
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At JBG HEXA, we are proud to be one of the TMT bar manufacturers in West Bengal, led by a visionary team of industry experts whose leadership, dedication, and expertise shape the brand’s success. The decades of experience of our leadership team drive JBG HEXA to establish new benchmarks within the TMT bar manufacturing sector.
With over 35 years of experience, Mr. Aditya Jajodia is the driving force behind Jai Balaji Industries Ltd., the flagship company of JBG HEXA. His early involvement in the company and instrumental role in setting up the first manufacturing unit have helped JBG HEXA evolve into one of the largest vertically integrated steel manufacturing houses in India. His leadership continues to guide the company toward remarkable growth and industry leadership.
A seasoned professional with more than three decades in the steel industry, Mr. Sanjiv Jajodia’s expertise has been key in shaping Jai Balaji Industries Ltd.’s corporate profile. His focus on human resources, financial planning, and legal matters has enabled the company to optimise manpower, maintain financial prudence, and exceed operational benchmarks, ensuring a robust foundation for the company’s growth.
With over 30 years of experience in the steel sector, Mr. Rajiv Jajodia has played a pivotal role in expanding the company and improving operational efficiency. His dedication has helped JBG HEXA achieve phenomenal growth, including reaching a turnover of over Rs. 2000 crore. Under his guidance, the brand “Balaji Shakti” has become synonymous with quality in civil construction.
A commerce graduate with extensive experience in the steel industry, Mr Gaurav Jajodia brings innovation and modernity to JBG HEXA. As one of the younger members of the family, his approach integrates contemporary ideas seamlessly, allowing the company to surpass industrial benchmarks and meet its mission and objectives with great success.
A practising Chartered Accountant and Fellow member of the Institute of Chartered Accountants of India (FCA), Ms. Mamta Jain brings 10 years of experience in accounts, taxation, and risk management. Her expertise in forensic accounting and auditing has been invaluable in ensuring the company’s financial integrity and regulatory compliance.
With over 40 years in the steel industry, Mr. Bimal Kumar Choudhary brings extensive technical expertise to the leadership team. Holding degrees in Mechanical, Electrical, and Metallurgical engineering, his experience has been crucial in steering the company’s technical operations and ensuring the highest standards of manufacturing excellence.
An engineer with a degree in Mining and a wealth of experience spanning more than 50 years, Mr Ashim Kumar Mukherjee is a recognised authority in the mining sector. His leadership in mining and metalliferous operations has contributed significantly to the company’s growth and operational efficiency.
With over 10 years of experience in Company Law, SEBI, Listing Agreements, and FEMA matters, Ms. Seema Chowdhury’s legal expertise ensures that JBG HEXA remains compliant with industry regulations while maintaining operational excellence in corporate governance.
A practising company secretary, Ms. Rakhi Jain, brings over 10 years of experience in secretarial and legal functions. Her expertise ensures that JBG HEXA navigates legal complexities smoothly, providing the company with the legal framework needed for continued growth and success.
A Company Secretary with over 15 years of experience in handling Company Law, SEBI laws, and matters related to FEMA, Ms. Swati Bajaj, also serves as an Insolvency Professional. Her vast corporate governance and legal compliance knowledge has greatly contributed to JBG HEXA’s operational transparency and efficiency.
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